Mario J. Pires Lda, as the owner of the brand SERIP, considers as it’s basic principles of management:

Design and manufacture of decorative lighting fixtures and decorative elements; with a high level of quality, so that the satisfaction of the requirements of the client, as well as those the legally established and the self-imposed by the organization are assured.

Therefore, all employees and collaborators of Mario J. Pires Lda must adhere and must comply with the following requirements:
- Comply with international, national, regional or local regulations and whenever possible, go beyond the requirements that the organization subscribes.
- Implement an integrated quality management system, and continuous improvement of the behaviour and effectiveness of the integrated management system.
- Commitment to satisfy all the requirements of our customers, and obtain a maximum level of satisfaction from our customers as well as commitment to prevent pollution.
- Raise awareness among all staff members and employees regarding the need to achieve: 

• A high level of quality, through their familiarization with the documentation on the integrated quality management system.
• Correct management and application of the international manufacturing standards used in our designs.
• Strict compliance with the regulations and specifications of the products and / or materials used in the manufacture of our products.